Marcel Silva
"As the Head of AI GTM and Sales for Google Cloud in Latin America, Marcel Silva drives AI adoption and strategy across one of the world’s fastest-growing regions. With a +25-year career spanning industry titans like Google Cloud, Microsoft, AWS, and Oracle, Marcel specializes in translating complex technologies into tangible business value. Known for building high-performance teams rooted in a culture of excellence, he operates as a trusted advisor within the tech ecosystem, blending
strategic vision with a steadfast commitment to the success of customers, partners, and society."
Stay one step ahead of competitors: learn to automate your company's processes
Artificial intelligence has already reached your competition. The question is what you're going to do with it. In this practical panel, the debate moves from the conceptual to the applicable: how to automate real processes, integrate AI tools into business workflow, and build technological maturity that translates into competitive advantage. From automating operational tasks to systems integration, the panel maps out the path that separates companies that experiment with AI from those that effectively scale with it — and shows how to take the next step regardless of the size or sector of your operation.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
