Marcel Silva
"As the Head of AI GTM and Sales for Google Cloud in Latin America, Marcel Silva drives AI adoption and strategy across one of the world’s fastest-growing regions. With a +25-year career spanning industry titans like Google Cloud, Microsoft, AWS, and Oracle, Marcel specializes in translating complex technologies into tangible business value. Known for building high-performance teams rooted in a culture of excellence, he operates as a trusted advisor within the tech ecosystem, blending
strategic vision with a steadfast commitment to the success of customers, partners, and society."
Stay One Step Ahead of Competitors: Learn to Automate Your Company's Processes
Artificial intelligence has already reached your competition. The question is what you are going to do with it. In this practical panel, the debate moves from the conceptual to the applicable: how to automate real processes, integrate AI tools into business workflow and build technological maturity that translates into competitive advantage. From automating operational tasks to system integration, the panel maps out the path that separates companies that experiment with AI from those that effectively scale with it — and shows how to take the next step regardless of the size or sector of your operation.