Manu Gavassi
Manu Gavassi is a singer, songwriter, actress, director, screenwriter, and creative director. She has developed campaigns for major brands and released the visual project GRACINHA, directed and scripted by her, the third visual album in the world to join the Disney+ catalog. She was voted Best Brazilian Artist at the MTV EMA for two consecutive years. In 2023, she resumed her music career with the short film Artistic Career Protection Program. In 2024, she launched Estúdio Gracinha. She is also developing audiovisual adaptations of Ninguém Pode com Nara Leão and Os Coadjuvantes by Clara Drummond.
Business and Autonomy: Is Your Brand Working for You?
A strong brand goes beyond communication. It shapes strategic decisions, drives business models, and influences how the market perceives you. But how do you build relevance without losing authenticity or becoming trapped by your audience’s expectations? As a brand evolves, striking the right balance between consistency and adaptability may be the key to staying relevant and memorable.