Maisa
Maisa is one of the country's leading artists and a true multiplatform phenomenon, gathering over 100 million followers on social media. An actress, TV host, and entrepreneur, she has built a solid career spanning television, film, streaming, and the digital universe, establishing herself as a 360 talent who naturally moves between different languages and formats.
Beyond the screens, Maisa also stands out as a businesswoman and active voice in relevant causes. Leading Mudah, her influencer marketing agency, she established a partnership with the Copaíba NGO that plants a tree for each sponsored post brokered by the agency. Additionally, she is a UNICEF ambassador and digital patron of Teleton.
From Influence to Business
The influence market has matured. From advertising to co-creation, Maísa and guests explore how credibility, reputation, consistency and cultural impact have become more valuable assets than numbers.