Maíra Holtz
Maíra Holtz's trajectory has given the entrepreneur expertise to create disruptive solutions and to speak about negotiation, leadership and strategic vision for generating networking, engagement, social impact and, of course, profitability. Estalo, the agency of which Maíra is founding partner and VP of Communication and PR, is behind the creation of activations for major brands such as Nestlé, Mercado Pago and iFood, for example, and is responsible for managing Ambev product sales with street vendors during Bahia's carnival. With 19 years in the market, Estalo is now a reference in brand operations at large and complex events throughout Brazil.
AMPRO Summit: Experiences that Transform Society: The Social Impact of Experiential Marketing
How can experiential marketing mobilize people, generate collective engagement and produce real social impact? The conversation proposes to discuss what changes in society when experiences expand connections, participation and capacity for transformation.


