Luiz Telles
Visual storyteller, artist, father, and advertiser. Executive at Grupo Dreamers, where he is cofounder and Chief Story Officer of A-LAB and Storytelling Director at Artplan.
Cofounder of The Long Game, a strategic imagination studio that creates new visions of the future through immersive narratives and speculative design.
Visual artist and master's degree holder in visual poetics from ECA / USP. Specialization in Graphic Design from SENAC. Has participated in exhibitions in Brazil and abroad.
Futuretainment and the Art of Rehearsing Futures
The future is not discovered. It is built. And before being built, it needs to be imagined. By experimenting with different possibilities before they become reality, leaders, brands and organizations expand their decision-making capacity, identify emerging opportunities and reflect on the impacts of the paths they choose to follow. In this immersive experience, we will explore how entertainment can become a strategic tool to bring possible futures to the present, transforming scenarios into experiences and imagination into direction. Because the decisions that shape tomorrow are not born only from data. They are born from the futures we decide to rehearse before building. Entrepreneurship, in this sense, is recognizing that those who do not imagine the future inherit the future that others imagined.