Luiz Telles
Visual storyteller, artist, father, and advertiser. Executive at Grupo Dreamers, where he is cofounder and Chief Story Officer of A-LAB and Storytelling Director at Artplan.
Cofounder of The Long Game, a strategic imagination studio that creates new visions of the future through immersive narratives and speculative design.
Visual artist and master's degree holder in visual poetics from ECA / USP. Specialization in Graphic Design from SENAC. Has participated in exhibitions in Brazil and abroad.
Futuretainment and the Art of Rehearsing Futures
The future is not discovered. It is built. And before being built, it needs to be imagined. By experimenting with different possibilities before they become reality, leaders, brands and organizations expand their decision-making capacity, identify emerging opportunities and reflect on the impacts of the paths they choose to follow. In this immersive experience, we will explore how entertainment can become a strategic tool to bring possible futures to the present, transforming scenarios into experiences and imagination into direction. Because the decisions that shape tomorrow are not born only from data. They are born from the futures we decide to rehearse before building. Entrepreneurship, in this sense, is recognizing that those who do not imagine the future inherit the future that others imagined.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



