Luiz Menezes
Luiz Menezes, 26 years old, creator, entrepreneur, and presenter. He founded Trope-se in 2021, a next-generation consultancy that helps brands rejuvenate their business strategies by connecting them with GenZ and GenAlpha through anthropological insights. He also founded InstitutoZ, a research institute focused on new generations. Recognized as a 30under30 by Meio&Mensagem and LinkedIn Top Voice, he has been working in the market for 10 years, having provided consulting services for brands such as Meta, Itaú, BRF, Unilever, Mondelez, P&G, and more.
Generational Leadership: Managing conflict between generations in the workplace
The corporate board has become the epicenter of a generational collision where dividend-focused experience meets the demand for purpose and agility, requiring a "stressed" dialogue between those who hold capital and those who hold talent. This session explores how to align long-term profit expectations with the urgency of transformation from new leadership, focusing on practical governance strategies such as reverse mentoring, updating board language for the 21st century, and preventing strategic paralysis caused by clashing values. By debating generational diversity as an engine of innovation, the meeting reveals how to ensure the continuity of organizational culture during leadership transitions, securing the continuous attraction of global "smart money" in a constantly changing market.