Luiz Lara
Luiz Lara is an advertising professional and founder of Lew'Lara\TBWA. A specialist in account management and planning, he worked on building and positioning many brands, and won several awards throughout his career, including Caboré, Colunistas and Effie. He is currently chairman of TBWA Group in Brazil and partner at TO BE GOOD, working in advocacy and communication. He works with several third sector organizations and is a member of the Board of Childhood, the Corporate Citizenship Institute, OSESP Foundation and São Paulo Biennial Foundation.
What is missing in this idea? [by BlastU]
*Registration only for Platinum and Enterprise credentials. Sign up on our app starting July 22, 2026* The best ideas are rarely born ready. They evolve when challenged by people with different experiences and points of view. Because innovating also means knowing how to listen.