Luísa Sonza
Luísa Sonza, 28, is experiencing a new phase of her career with 'Brutal Paraíso', an album presented live for the first time at Coachella 2026. The project deepens her artistic identity, blends pop, performance and visual narrative, and marks her international expansion. One of Brazil's biggest pop artists, she has over 10 billion streams and 114 certifications in the country (57 diamond, 40 platinum and 16 gold). A three-time Latin Grammy nominee, she has collaborated with Mariah Carey, Katy Perry, Demi Lovato, Joe Jonas, Emilia and Young Miko. In 2026, she released 'Bossa Sempre Nova' alongside Roberto Menescal and Toquinho. With over 75 million followers, she continues to expand her global reach.
Cultural Shift: How São Paulo Transformed Culture into Large-Scale Policy
The Virada Cultural, one of the largest free festivals in Latin America, goes beyond artistic programming: it has become a platform for urban occupation, democratization of access to culture, and economic development. Understand how major cultural events can strengthen the creative economy, revitalize territories, and transform the way people live and occupy the city.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
