Lucymara Andrade
Lucymara Andrade is a Director at Ipsos, where she leads brand health studies for companies seeking to transform consumer understanding into a competitive advantage. A social scientist who combines rigorous analysis, curiosity about human behavior, and a future-focused perspective to understand what drives brand relevance today and what will sustain growth tomorrow. Her work connects insights, strategy, and emerging trends to support smarter decision-making in rapidly evolving environments.
Omnichannel Roots
Before e-commerce existed, Natura was already doing the world's largest 'Phygital' integration in the favelas through resellers. In this panel we will bring together Ipsos science, CUFA's territory and Natura's expertise to show how Beauty Consulting dominates logistics and social commerce in the periphery.