Luciene Gazeta
Co-founder of Matriz da Comunicação, specialized in agribusiness since 2003, I connect brands to the press, events, and stakeholders. My work integrates PR, reputation management, positioning, and 360° communication to deliver strategic results: qualified media presence, spokesperson strengthening, and credibility in competitive markets. I see communication as a governance asset and competitive advantage, guided by creativity, partnership, lightness, and factual truth. My commitment is to generate relevance, influence, and sustainable growth to position brands as industry leaders.
Brazil, Breadbasket of the Planet: Vocation, Opportunity or Challenge?
In a scenario of population growth, climate instability and geopolitical tensions, food security has returned to the center of the global agenda. Brazil has consolidated itself as one of the largest exporters of grains and proteins in the world, frequently described as the "breadbasket of the planet". This panel discusses whether this role is inevitable, desirable or needs to be redefined.