Luciana Lancerotti
Luciana Lancerotti is the leader who proved, during 20 years at Microsoft, that caring doesn't weaken — it sustains. 33 years of career, 6 multinationals, 5 startups, 5 as CMO. Circle of Excellence, Top 100 CMO Worldwide, Brazilian Marketing Academy Hall of Fame.
Mapped among her three strengths — leadership, emotional intelligence, and team development — she leads by asking "where do you come from" before demanding "where you need to go." Co-author of 2 books, +90 speeches, +30 thousand people impacted.
Founder of PERCEPTA, board member, mentor and professor at ESPM, she develops leaders for whom results without humanity is exhaustion disguised as success.
Transformation begins with care.
Summit Promoview: The Invisible Side of Experience: Can We Create Enchantment Without Exhausting Our Own Mind?
Behind every unforgettable experience there is a professional who lives at a constant production pace, between setups, deadlines and unexpected situations. This panel brings to the stage a subject that usually stays behind the scenes: the mental health of those who make the event happen. The conversation discusses the limits of routine, the signs of burnout and the paths to a more sustainable career in the events market.