Luciana Finatti
Luciana Martins Finatti has worked in the communications market for almost 30 years, with the last three at Eletromidia, where she contributes to developing strategic solutions based on data and market intelligence. Holding a degree in Business Administration with emphasis in Systems Analysis and a postgraduate degree in Advertising and Marketing, she believes that advertising can also transform cities, making urban spaces safer, more inclusive, and connected to people.
Purposeful Connectivity: Innovation in Service of Inclusion
Far beyond connecting people and devices, technology can expand opportunities, protect lives, provide security and transform realities. In this panel, specialists and partners will show how different initiatives are using connectivity to generate concrete social impact. Claro's Conecta e Cuida will address the importance of positive digital education and awareness for a safer, more responsible and balanced routine for children and adolescents. Favela Gaming will present how the gaming universe can open doors for training, inclusion and opportunity generation for young people from the peripheries. Abrigo Amigo Claro will show how technology can contribute to the protection and care of women in vulnerable situations at bus stops. More than presenting projects, the panel proposes a reflection on how innovation, collaboration and purpose can transform social challenges into solutions with real impact, inspiring companies, organizations and society to build a more connected, inclusive and humane future.