Lucia Santaella
Lucia Santaella is a CNPq 1A researcher, full professor in the graduate programs in Communication and Semiotics and in Intelligence Technologies and Digital Design (PUCSP). She holds a PhD in Literary Theory from PUCSP and a habilitation in Communication Sciences from USP. She completed twelve postdoctoral fellowships abroad and was a visiting professor and researcher at several European and Latin American universities. She has supervised 298 master's and doctoral candidates to defense. She published 58 books and edited 35, in addition to over 500 articles in Brazil and abroad. She received the Jabuti awards (2002, 2009, 2011, 2014), the Sergio Motta award (2005), the Luiz Beltrão award (2010).
Who Do We Become When We Talk to Machines?
Conversing with AIs is already part of work, creation, and even emotional care. But what does this relationship transform in us? Drawing from semiotics and psychology, this panel investigates how AI acts as a new symbolic environment, shaping meanings, authority, and identity. By discussing the role of AI in work and its emergence as a possible space for listening, the conversation proposes to reflect on autonomy and subjectivity in the era of machines that respond. To undertake, in this context, is to navigate the boundary between delegating to the machine and preserving what is non-negotiably human.