Lucas Rodrigues
Journalist, producer, DJ, and strategist with over 10 years of experience in branding, culture, community, and strategy. He directed the documentary 150 BPM: o Ritmo Louco (2018); is a former partner at Silva, a leading agency in creativity and Brazilian narratives; and for the past 4 years has been Brand, Strategy, and Culture Coordinator at Kenner, the leading brand in the sandal segment and deeply connected to Brazilian culture.
Mars One: Leading Businesses as Cultural Platforms
What transforms a company into a cultural force? In this conversation, rappers Tasha & Tracie, artist Emerson Rocha (AKA Saturno), and Lucas Rodrigues, Strategy and Culture Lead at Kenner, discuss how brands can go beyond communication to become platforms for creation, belonging, and social impact. At the intersection of music, fashion, art, and identity, they explore how collaboration between creators and companies can strengthen communities, amplify historically underrepresented voices, and place culture at the center of business strategy.
The Pitch: The 4 Minutes That Can Change Your Life
Ten talents, only two minutes each. The Pitch is where you need to be to discover what's newest in the creative market. In this iconic partnership, BRIFW + FFW create a space within SP2B to reveal new names in fashion and creative industries. 10 projects selected through open call that now come to present themselves in just 2 minutes to an audience formed by professionals from the creative industry, during BRIFW7, at SP2B, with presentation and immediate feedback, directly from the FFW and BRIFW team. A unique opportunity to see up close who is building the next chapters of fashion, art, technology and culture and be part of an ecosystem driven by creativity and innovation.