Lucas Lima
Singer, songwriter, actor and creator, Lucas is synonymous with creativity and connection, using his voice and power to inspire audiences to live more lightly. Member and composer of Família Lima, he blends classical music with rock, pop and electronic, besides acting as producer and arranger in works with artists such as Iza, Angra, Sandy, Scalene, Anavitória and Chitãozinho & Xororó.
The invisible infrastructure behind major events
The emotion is on stage. The complexity that sustains it is behind the scenes. As arenas, stadiums and events transform into digital ecosystems, the challenge of simultaneously connecting audiences, partners, payments, broadcasting and security grows. In this panel, the conversation revolves around how connectivity, data and operational intelligence create memorable experiences at scale, and why orchestrating this complexity has become a competitive advantage inside and outside stadiums.