Lucas Leão
Lucas Leão is a creative director and fashion designer, founder of his eponymous brand. His work merges Brazilian culture with traditional tailoring codes to build a new interpretation of contemporary luxury, combining research, innovation and artisanal techniques.
He has presentations and fashion shows at Rio Fashion Week and São Paulo Fashion Week (SPFW), as well as international participations in Milan and Moscow. He also develops immersive experiences at BRIFW and was a finalist in the first edition of the Latin American Fashion Awards.
He signs creative direction and costumes for Djavan, Alok, IZA and Sabrina Sato. His work has been featured in publications such as Vogue, Vogue Italia, Dazed,
Back to the Future: New Technologies Shaping Behavioral Trends
From the rise of smart glasses to wearables becoming increasingly integrated into everyday life, technology is redefining how we relate to our bodies, fashion, and urban spaces. Moderated by Luigi Torre of ELLE Brasil, this conversation brings together Francesca Ciafrè, Marketing Director for Professional Solutions Brazil at EssilorLuxottica, and creative directors Felipe Matayoshi, from PACE, and Lucas Leão, founder and creative director of the brand bearing his name, to discuss how innovation, design, and human behavior are transforming the fashion industry. From the evolution of materials and new design possibilities enabled by emerging technologies to the influence of streetwear on new consumption habits, and the ways iconic eyewear brands are incorporating artificial intelligence, augmented reality, and other digital tools into product development, campaigns, and consumer engagement, this session explores the trends set to redefine the relationship between fashion, technology, and lifestyle in the years ahead.