Lucas Fogaça
Strategic AI consultant for C-Level executives, with extensive experience across various sectors and specialization in regulated industries. Has over 18 years of experience in emerging technologies and was part of the artificial intelligence research team at Itaú Unibanco, developing generative AI projects, responsible use of technology, and future of work initiatives. He is a postgraduate professor, having taught at Mackenzie, FIAP, and ESPM. Holds a Master's degree in Linguistics from Mackenzie Presbyterian University and is a PhD candidate at UNIFESP, researching generative AI with a focus on red teaming and conducts executive training programs for large companies.
Demystifying AI: What Every C-Suite Executive Needs to Know
The question is no longer whether Artificial Intelligence will transform business, but how leaders will drive this transformation. In this talk, the main myths surrounding AI and the real challenges faced by organizations will be discussed, exploring how leaders can use this technology with strategic vision, critical thinking and focus on innovation. A conversation about the future of leadership in a world where the competitive advantage will continue to be the human capacity to decide, adapt and create value. João Prado and Lucas Fogaça speak from a practical perspective, combining views from someone who advises executives daily and someone who implements AI projects on the front line. *Session São Paulo Negócios + HSM / B2B Match