Luana Génot
Luana Génot is one of Brazil's most influential business leaders and social entrepreneurs, working at the intersection of AI, equity, climate action, and mental health in the workplace. Founder and CEO of the Institute of Brazilian Identities (ID_BR), she advises companies such as Unilever, Carrefour, Disney, and L'Oréal. She has impacted over 700,000 professionals and 60,000 educators. She launched Deb, an AI platform for dialogues on race. She serves on the Presidency's Council for Sustainable Economic Development and is a Young Global Leader of the World Economic Forum. She received the Human Rights Award from Folha de S.Paulo in 2022. She leads ID_BR's expansion across Latin America, with a goal
AI Ethics Applied to Entrepreneurial Practice
As artificial intelligence tools come to support strategic decisions, customer service, recruitment and content production, debates about algorithmic biases, automated decision-making, authorship and social impacts also grow. This panel proposes to examine AI in light of ethics, discussing transparency, accountability and equity in the use of these technologies. In the field of entrepreneurship, the central question becomes strategic: which functions can, and should, be automated? And which need to preserve moral judgment and human sensitivity? To undertake, in this case, is to recognize that behind every algorithm there is a human choice, and that this choice has consequences.