Lily Scott
Entrepreneur, cultural producer, and relationship strategist, Lily Scott is the founder of GIRA, a creative, production, PR, and commercial agency that connects brands and communities through cultural repertoire and community intelligence. She is co-founder and manager of Love Cabaret, an immersive space that brings together gastronomy, music, theater, performance, and sensuality. Co-founder of Castro Festival and creator of Arena do Orgulho at MASP, she develops projects that transform diversity into belonging, visibility, and cultural impact. Her trajectory represents female leadership that understands culture as artistic expression, a tool for social transformation, value generation, and economic
Building an Empire vs. Carrying a Legacy: How to Unite Experience and Innovation in Leadership
Founding is facing the void with a vision. Inheriting is balancing the weight of a history with the urgency to reinvent it. Different paths, but with a common challenge: building something that lasts. In this panel, two distinct trajectories meet to explore what separates — and what unites — those who built a business from scratch and those who took on a family legacy with the responsibility to preserve without rigidity. The debate reveals how tradition and innovation can coexist, why accumulated experience is a strategic asset, and how each generation of leadership needs to find its own way of leaving a mark.