Lilian Natal
Lilian Natal is CMO of Rede Mulher Empreendedora, the largest female entrepreneurship community in the country, impacting over 15 million people. She is also an angel investor and professor in HSM's innovation graduate program. With 25 years of experience, she was Marketing, Product and Startups Director at Bossanova Investimentos, Head of Growth and Portfolio Management of Invested Startups at Futurum Capital, Partner and Head of Corporate Innovation, Startups and Marketing at Distrito, and Head of Communication, Digital Marketing & Research at SPTuris. She co-founded Play2sell, a sales training gamification startup with funding rounds from national and international funds. She is a judge for
ESPM Summit - Far Beyond the Niche: Women Also Pursue Entrepreneurship for Growth
Women occupy an increasingly relevant space in the creation and transformation of companies, but still face barriers in accessing capital, networks of influence, technology, and decision-making positions. The session discusses how to strengthen female entrepreneurship, expand opportunities, and create more favorable environments for the growth of women-led businesses. The conversation also addresses leadership, innovation, brand building, and strategies for scaling companies with economic and social impact.