Lilian Leandro
Lilian Leandro is the creator and Expansion Director of Grupo Mulheres do Brasil, where for nearly a decade she has led the network's expansion, leadership development, and the creation of technological solutions to strengthen women's journey. With three decades of experience in the financial market in the areas of technology, governance, and innovation, she is co-founder of Instituto Planejamento Familiar (IPFAM) and works to strengthen community networks capable of generating social impact at scale.
Platinum Economy: The Wisdom of Entrepreneurship at 50+
(Exclusive access for Platinum and Enterprise credentials). The Brazilian age pyramid is inverting, and with it, old stereotypes about aging and productivity are crumbling. This content dives into the Platinum Economy, the third largest consumer market in the world, to reveal the hidden opportunities in population aging. We will debate the phenomenon of entrepreneurs who start their businesses after age 60 — combining maturity, network of contacts, and accumulated capital to create solutions that the young market ignores. The discussion touches on the demographic impacts on the workforce and consumption, showing that longevity is not a social cost, but a vibrant economic engine. Learn how to adapt brands, products, and organizational cultures to serve a generation that does not want to "retire from life," but rather take center stage in the new frontier of modern capitalism.