Ligia Mello
LLigia Mello is Partner and Chief Strategy Officer at Hibou, a consumer insights and research company specializing in human behavior. With more than 25 years of experience, she helps organizations connect data, people, and strategy to build more relevant brands, products, and services. Holding degrees in Advertising and Physical Therapy, she believes innovation only creates value when it solves real-world problems through a deep understanding of people. Passionate about AI, consumer behavior, and emerging trends, she transforms everyday insights into business intelligence. She also loves Brazilian music, Moscato wine, and Cocker Spaniels.
The Return of Live Events: What Do We Seek When We Choose to Be Together?
Why, in an increasingly digital world, have in-person experiences gained new value? The conversation will cross-reference data, behavior, and the perspective of those who create experiences to discuss what people seek when they choose to leave home, be together, and dedicate their time to a live experience.