Leticia Vidica
Letícia Vidica is a journalist, TV presenter, master of ceremonies, moderator, speaker, author, entrepreneur, and content creator. With 20 years of experience at Brazil's leading media organizations, she is currently a TV reporter for Globo in São Paulo, appearing on Encontro com Patrícia Poeta, Mais Você, É de Casa, Bem-Estar, and Glô na Rua. She has also worked for CNN Brasil, SBT, and RedeTV!, where she created CNN Plural, a diversity and inclusion initiative. She is a recipient of the 100+ Most Admired Brazilian Journalists Award (2025) and the Most Admired Black Journalists Award (2023).
Globo Presents: Attention Revolution *Globo Sponsored Session
The digital age has revolutionized the way we consume media, requiring new approaches to understand consumer behavior and create more effective and relevant communications. In a world where consumers are constantly bombarded by advertising messages, standing out has become more difficult and essential than ever. The research covers everything from the fundamentals of attention to how to increase the return on your advertising investments.