Leticia Jorge

Innovation Consultant

Sebrae-SP

Innovation strategist with experience in startup ecosystem development, open innovation, and internationalization. Works on designing and implementing initiatives that connect startups, companies, and institutions to strengthen innovation and promote market access. Over the past five years, has supported more than 300 startups and participated in strategic projects, such as implementing the Startup Genome methodology in Brazil.

Summit ESPM - From Brazil to the World: Was Your Business Born to be Born Global?

10/08 · 15:15 - 16:15

Beyond - Work in Progress

Every Brazilian brand dreams of crossing borders — but going global starts long before opening the first operation abroad. Expanding requires more than translating the menu or copying the business model: it's necessary to decipher new consumers, adapt strategies, build reputation, and navigate cultural and regulatory environments that don't forgive amateurism. The Born Global concept shows that it's possible to think internationally from day one. In this session, internationalization specialists share learnings from those who have already helped Brazilian brands exchange "made in Brazil" for "made for the world": how to identify promising markets and transform local traits into competitive advantages.

Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.