Leticia Castro
Over more than a decade, Leticia has worked at the intersection of branding, social innovation, content curation, and experience design, translating culture and behavior into projects that connect brands and people. At Globo, she is head of Festival LED, Brazil's largest free education festival, which connects content, culture, and entertainment and mobilizes large audiences, artists, and experts in contemporary debates about the future of education. She is also co-founder of Humanaº, a platform for thought and experiences that brings human warmth to brand strategies, narratives, and curatorships, with the conviction that it is the necessary condition for people and businesses to flourish together.
Meetup - Human Warmth Lab: a live experiment in the AI era with Humanaº
What if the problem of the future is not the artificiality of intelligence, but the temperature of relationships? Humanaº invites you to a live experiment about work, technology and what remains human in the systems we build. The experience happens with the body of those in the room, turning into data in real time. An entire group discovering, simultaneously, how small gestures warm up (or cool down) people, teams and organizations.
Self-Employed by Choice: How the Gig Economy Reshapes Work
The growth of on-demand work and digital platforms has generated millions of income opportunities with autonomy and flexibility, while at the same time raising questions about stability, labor rights, and income predictability. What are the gains and limitations of this model? Analyzing its economic and social impacts on different worker profiles.