Leonardo Lins
Senior Researcher at Cetic.br, a department of NIC.br, where he conducts research on the digital economy and Internet infrastructure. He is also a researcher at the Think Tank – Center for Intelligence, Public Policy and Innovation in Artificial Intelligence. He holds a Ph.D. and an M.A. in Sociology from the University of São Paulo (USP) and completed a postdoctoral fellowship at the Institute of Advanced Studies of the University of São Paulo (IEA-USP).
From Payment to Advertising: Where Does Your Data Go?
Digital payments, apps, and online platforms generate vast amounts of user data. This information helps companies understand consumer behavior, personalize services, and deliver targeted advertising. This panel examines how data flows across the digital ecosystem, the limits of its use, and the challenges of ensuring transparency, privacy, and consumer data protection.