Leonardo Chebly
Leonardo Chebly is founder and CEO of NEOOH, one of Brazil's leading Out of Home media companies, a leader in airports, bus terminals, and urban parks. The company also operates through NEOOH PX, a reference in digital signage solutions and interactive experiences for corporate and retail environments. With over 30 years in the communication industry, he holds a Law degree from UFMG and a postgraduate degree in Marketing from Fundação Dom Cabral. Throughout his career, he has established himself as a startup investor, focusing on innovation, sustainability, and relevant experiences for brands and consumers.
Attention Economy: Transforming Experience into Results
In this conversation, NEOOH, Mondelez and Hyundai put into perspective how an innovative project is not enough to compete for attention - whether on shelves, in digital or in urban spaces - it is necessary to have an integrated, connected and resilient strategy.