Lela Brandão
A communicator, podcaster, entrepreneur, and author of the book *Vertigem – A coragem de encarar o vazio e escutar o seu corpo* , Lela Brandão shares her worldview through reflections rooted in the lived experiences of a woman who questions the status quo. A leading voice in community culture, she addresses profound topics with an accessible, humorous tone, broadening the scope of discussions and translating theory into everyday practice.
In 2020, she co-founded Lela Brandão Co., a brand dedicated to creating comfortable clothing for women. In 2023, she launched the podcast *Gostosas Também Choram*, which became one of Brazil’s most-listened-to podcasts.
From Creator to CEO: from Influence to Leadership
The creator economy has opened space for young people to transform creativity, authenticity and influence into successful brands and businesses. In this meeting, creators from the beauty, fashion and food industries share the challenges of transitioning from creator to CEO, reflecting on leadership, growth, management and building companies that go far beyond social media.