Lee Wang
Leeward Wang is a founding partner of KIRO, a non-alcoholic beverage brand focused on real ingredients and sophisticated flavors. Throughout his professional career, he served as director of the Zona Leste Sustentável Fund, member of the Editorial Board of Página22 Magazine, and researcher at GVces. His career combines work in business, socio-environmental impact, and brand building.
Gen Z: Living Is My Algorithm
Brands that position themselves with purpose and storytelling that attract new generations. What they teach us about consumption focused on being and living instead of just having. Market driven by technology, authenticity and future. Is Generation Z really redefining the relationship with alcohol, with nightlife, with fun? What experiences are they looking for? Natural ingredients and family farming, consciousness? Or just hype? What factors are behind the change in consumption among new generations?