Laryssa Queiroz
With over 17 years of experience in advertising, graduated in Social Communication Advertising & Publicity from UFPE and with a Postgraduate degree from USP, worked in the intelligence and media strategy & data team at Y&R and F/Nazca agencies, serving clients such as Ambev, Santander, Danone, Honda, Mondelez, Grupo Petrópolis, Carrefour, Claro, Nike, among others. In the last 7 years, on the client side, was responsible for Media and Content at Grupo Boticário focusing on the Makeup Category and is currently Head of Media & Influencers at Mondelez Brasil, responsible for media strategy & digital retail media, with focus on creativity, innovation and performance.
AddTalks - From Delivery to Desire: When Convenience Becomes Enchantment
How to transform convenience, personalization and experience into growth levers? To delight a consumer who today navigates through various channels — and can reach up to nine different purchase journeys — Mondelēz Brazil structured an integrated digital ecosystem that leveraged the results of Easter 2026 and broke records. The strategy went beyond presence on virtual shelves: through strategic partnerships with customers, from the delivery app to social networks, the company created real connection with the consumer at each point of the journey. *sponsored session AddMind