Lais Orrico
Born in Rio de Janeiro and adopted by São Paulo, Laís Orrico is an advertiser and executive in the digital communication industry. With over 20 years of experience in American Big Techs, since 2014 she has been working as Head of Agencies at LinkedIn, where she helps brands tell their stories through the platform's media solutions. Speaker and columnist for Gazeta de SP, she has been dedicated to understanding the power of social media to give space to women's voices and build authority. She is driven by curiosity and the conviction that genuine connections are capable of transforming careers, businesses, and people.
LinkedIn Summit - Reach Is Easy, Trust Is Hard: Marketing in the Age of Trust
Reaching millions of decision-makers has never been so cheap. And B2B selling has never been so difficult. A deal takes 272 days to close, more than twenty people weigh in, and 40% of deals don't go to the competitor: they die from indecision. The buyer isn't looking for the best supplier. They're looking for the most defensible one. Oracle, Market Data, and LinkedIn discuss the anatomy of this mistrust: who are the invisible decision-makers who veto without ever taking a call, why a peer recommendation beats price, and how to build the only asset that a media budget can't buy. Trust is a system. This panel shows the layers.