Kerry Murphy
Kerry Murphy is a visionary entrepreneur at the forefront of the digital fashion revolution. With a background in film and visual effects, Kerry spent over a decade in the advertising industry, collaborating with global brands such as Facebook, Nike, and PlayStation. In 2018, he founded The Fabricant, the world's first digital-only fashion house, with a mission to transform the fashion industry into a more sustainable, creative, and inclusive space. His innovative vision has attracted collaborations with major brands including Adidas, Tommy Hilfiger, and Puma, firmly establishing The Fabricant as a trailblazer in the intersection of fashion and emerging tech.
Help, She's the Boss Now!
Are you afraid that AI might become your new Big Boss? Artificial intelligence inspires fascination, anxiety, and countless questions about the future of creative work. In this conversation, Adriana Pereira and Kerry Murphy, co-founders of The Fabricant, discuss how AI is transforming fashion—from design to production—and advocate for technology as a tool to expand creative possibilities, automate processes, and free up more time for imagination. Amid cycles of hype, market bubbles, and the industry's real challenges, the session invites participants to reflect on creativity, authorship, and what changes when AI stops being a trend and becomes part of everyday life.