Kel Cogliatti
Kel Cogliatti is a creative leader who operates at the intersection of culture, innovation, and business. Specialized in foresight and multimedia storytelling, she designs and leads large-scale creative ecosystems, transforming creativity into strategic and scalable impact. Over more than 17 years of experience, Kel has led and curated international projects, including managing Arrivals and Departures operations at the Rio 2016 Olympic Village and global initiatives for brands and institutions such as Unilever, the United Nations, and Discovery Channel. She is currently Head of Programming at RIO2C and SP2B. She holds a master’s degree in Multimedia from the University of Porto.
Who run the world?
Chips, critical minerals, logistics routes, food, defense, data, infrastructure, and industrial capacity have also become instruments of power in a scenario of rivalry between powers, reindustrialization, wars, sanctions, and technological race. The debate proposes to analyze how these disputes reorganize alliances, trade, and diplomacy, and what Brazil's role might be in a more fragmented, competitive, and multipolar world.
Masters_Energy and High Performance Management
What does a manager need to know about how to create and sustain a high-performance company? Samba school drum corps, sports teams and high-performance management. At what point do these universes converge? We hope in this meeting to create simple analogies to explain complex concepts, experiences that can effectively help managers in their daily challenges. Among the topics covered are: which indicators should be used to increase your company's efficiency; or your drum corps formation, how to maintain constant focus on results (or output); how to make subordinates transform into members of highly productive teams, the importance of motivation and employee training.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)

EMPOWER
Para novos talentos que impulsionam a transformação
Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
- 1 dia de evento dedicado (sábado)
- Acesso aos palcos e trilhas do dia escolhido (Sábado)
- Não dá acesso ao show Criolo convida AJULLIACOSTA


