Kamilla Santana
In 2014, she founded RS Hype, a brand born from Rose Santana, a women's fashion retailer that has been a reference in the city of Santos for over 30 years. As CEO, she oversees the company's operations across three core areas: in-house manufacturing, e-commerce, and its flagship retail store.
She holds a Bachelor's degree in Business Administration from Mackenzie Presbyterian University and a postgraduate degree in Fashion Business from Santa Marcelina College.
RS Hype gained nationwide recognition after designing part of Ana Paula Renault's wardrobe during her participation in BBB 26, significantly increasing the brand's visibility and accelerating its growth.
Beyond 5 Years: The Anatomy of the Antifragile CNPJ
(Exclusive access for Platinum and Enterprise credentials). IBGE statistics are relentless: most Brazilian companies do not survive their fifth year. But what separates businesses that collapse from those that become antifragile? This session dissects the internal structure of companies that transform crises into scaling steps. We go beyond the obvious to explore the construction of trench governance, liquidity management as an attack strategy, and the critical transition from "founder-operator" to an ecosystem of resilient processes. The debate focuses on how to shield the CNPJ against credit volatility, how to keep innovation alive without burning vital cash, and what management rituals ensure longevity. A practical guide for entrepreneurs who seek not only to endure, but to dominate the market through a business architecture designed to thrive in uncertainty.