Julio Lopez
Vice President of Marketing at Coca-Cola Brazil
Coca Cola
FIFA SUMMIT - From Fandom to Business: The New Era of Women's Football
10/08 · 15:15 - 16:15
Belong - The Human Code
The growth of women's football fosters new audiences, strengthens fan communities and expands commercial opportunities. The conversation explores how to transform passion and engagement into value for brands, sports properties and partners, building deeper and more lasting relationships with consumers.