Juliana Rosa
Juliana Rosa has been an economics journalist for over 25 years. She is currently an economics commentator for Band TV, Bandnews TV, and Bandnews and Bandeirantes radio stations. Since July 2023, she has hosted the program 'Economia pra Você' (Economy for You) on Bandnews TV and Bandnews radio, where she interviews authorities, economists, and business leaders with the aim of sharing knowledge in a simple way, contributing to qualified debate in the country. She is the author of the book 'De galinha a gavião: como impulsionar o voo da economia brasileira' (From Chicken to Hawk: How to Boost the Flight of the Brazilian Economy), published by Nova Fronteira.
Tupi or not Tupi, Belonging to Undertake
Shakespeare's "To be or not to be, that is the question" was transformed in Brazil by the poet and philosopher Oswald de Andrade into "Tupi or not Tupi that is the question" in the Anthropophagic Manifesto of May 1928. This panel brings belonging as a pillar of mental health, identity, sovereignty of ways of being, feeling and thinking from the entrepreneur's point of view. The "Brazilianization" of the creative entrepreneur from different perspectives.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



