Juliana Pio
Multimedia journalist, presenter and moderator. LinkedIn Top Voice with postgraduate studies in Digital Marketing (FGV) and Strategic H2H Marketing with Philip Kotler (ESPM). She is a news editor at REC Multishow and has worked for leading Brazilian media outlets, including Estadão, EXAME, Época Negócios and Estado de Minas. For over 13 years, she has worked at the intersection of journalism, business and branded content strategy. She has covered events such as SXSW, Cannes Lions and Paris Fashion Week, and moderated panels at conferences including SXSW, Rio Innovation, RD Summit and CMO Summit.
Transforming Beloved Brands into Experience and Business Assets
Iconic brand, Kibon relaunched, together with Guaraná Antarctica, the Popsicle Ice Cream; understand who was behind the comeback of this nostalgic case and what it teaches us about conversion.
Creative economy in practice: the real impact of art on the streets
The convergence of art, innovation and brand strategies has transformed the creative economy into a driver of urban promotion and symbolic value generation. What are the boundaries between sponsorship and commodification of culture? Analyzing when creative initiatives promote social transformation or are limited to marketing actions.