Juliana Cury

An executive with a solid track record in marketing, Juliana returned to the bank in 2025 after over 12 years at the institution, where she led some of the brand's most iconic projects, such as the #issomudaomundo platform, the 'Read to a Child' program, Bike Itaú, the repositioning of the Personnalité, Rede, and Credicard brands, as well as communication strategies for FIFA World Cups and major cultural and musical sponsorships like Rock in Rio. Before her return, she served as CMO at Santander and Vice President of Marketing and Sales at Zamp, the master franchisee for the Burger King and Popeyes networks in Brazil. With a degree in Marketing from ESPM and a Master’s in Business Administration from Insper, Juliana also built her career in the advertising industry, with tenures at agencies such as DM9DDB, McCann Erickson Brasil, and Africa.