Juliana Cardoso
Deputy Secretary of Economic Development for the State of São Paulo, she has 12 years of experience leading the formulation, coordination, and implementation of public policies focused on economic and sustainable development, innovation, entrepreneurship, professional qualification, and business environment improvement. An Environmental Engineer, she holds a Master in Business and Management from FGV EAESP and a Master in Public Administration from Columbia University. With a solid track record in coordination among governments, private sector, and civil society, she is recognized for leading strategic initiatives guided by evidence, innovation, impact generation, and territorialization.
Who Will Lead the Future of Work?
In a market shaped by technology, automation and new ways of consuming, the future of work will not be defined only by tools, but by the ability to lead with human repertoire, business vision and courage to reinvent oneself. The panel discusses which skills, attitudes and forms of leadership will be decisive for professionals who wish to occupy decision-making positions and transform traditional and creative sectors in an increasingly digital, competitive and constantly changing scenario.
Money Hacks: How to Finance Your Business Growth Without Being Held Hostage by Traditional Methods
(Exclusive access for Platinum and Enterprise credentials). The era of relying exclusively on traditional means to obtain credit or diluting prematurely for traditional funds is over. The new financial ecosystem belongs to those who know how to hack capital intelligently and in a decentralized way. This session opens the map of alternative financing routes for growing companies. We will demystify the power of Equity Crowdfunding to transform customers into partners, the agility of Peer-to-Peer (P2P) credit, and the strategic use of future revenue (Revenue-Based Financing), inventory and receivables to generate immediate cash with competitive interest rates. Discover how to access impact funds (ESG) and new liquidity structures to finance your scale with total sovereignty and financial intelligence.


