Juliana Agatte
Federal Public Servant with experience in strategic roles in municipal and federal governments, including the City Hall of Araraquara and the Ministry of Social Development, as well as institutional coordination roles in the Presidency of the Republic. She was Executive Secretary of the Ministry of Sports. She holds a master's degree in Social Policy from the University of Brasília (UnB), is an economist from UNESP, and has an MBA in ESG from Fundação Getúlio Vargas. She is currently serving as the Special Secretary for the 2027 Women's World Cup.
FIFA Summit - The Effect of the FIFA Women's World Cup 2027™: How Sport Can Connect Brands, Tourism and Culture
With Brazil at the center of global attention, the FIFA Women's World Cup 2027™ will have the potential to move much more than just sports. The panel addresses how major events can boost infrastructure, tourism, promote Brazilian culture to different audiences, creating platforms for connection between brands, consumers and the country, and leaving a positive legacy for sports and society.