Julia Emiko
I am a creative director leading Mad Enlatados. I develop research, campaigns, and projects that bring together fashion, design, and contemporary culture, transforming visual references into authorial narratives. My work is marked by brand identity building, art direction, and the creation of experiences that connect community, creativity, and individual expression.
Mad Enlatados - MULHOLLAND DRIVE: Deviant Gazes in an Algorithmic World
Every city is also a construction of images. In this conversation, Júlia Emiko, creative director at Mad Enlatados, leads a meeting with artist and filmmaker Papodipokas, Gabe Lima, creative director and founder of PURITANA.CO, and film director Paulo Nascimento about how the camera can go beyond documentation to become a tool of invention. Between cinema, art, advertising and independent production, they share how they developed their own languages capable of revealing perspectives that escape conventional framing. The panel also discusses the impact of new technologies on audiovisual creation and how they have been expanding access to image production, bringing different territories closer together, connecting centers and peripheries, and creating new ways of interpreting the city and telling its stories.
Mad Enlatados - The Substance: The Body as Art
The Substance – The Body as Art The body has always been a territory of expression, but new technologies are expanding its possibilities as an artistic, aesthetic, and political medium. In this conversation, transdisciplinary artist Aun Helden, nail artist Cyshimi, and makeup artist, model, and DJ Anddy Williams join Júlia Emiko Matsuda, Creative Director of Mad TV, to discuss how different creative languages transform the body into a platform for creation and experimentation. Through makeup, nails, performance, fashion, and emerging technologies, the session reflects on the body as a space for identity, resistance, and imagination, revealing how contemporary artists are expanding its boundaries and proposing new ways of inhabiting and communicating with the world through it.


