Julia Ceschin

Julia Ceschin is Global Head of Brand Experience at Natura and Avon, responsible for brand strategy,, focusing on experiences, cultural platforms, and consumer connection.

​Holding a degree in Social Communications and an MBA in Consumer Sciences from ESPM, she develops brand experience, branded content, and business growth strategies aimed at building strong brands.

​With a career dedicated to innovation, she works at the intersection of strategy, communication, culture, and high-emotional-engagement experiences that build brand equity and drive business impact. Among her most recent highlights are managing the Natura and Rock in Rio partnership, leading the brand's experience at Anitta's Ensaio das Poderosas tour (Equilibrivum), relaunching Avon across Latin America, bringing Natura to the Parintins Festival, Carnival, and the largest São João in the brand's history with simultaneous activations across 11 states over 32 event days, as well as festivals nationwide. She also led the celebration of Natura Musical's 20th anniversary and the reopening of its funding grant, reinforcing the brand's core values.