Ju Ferraz
Ju Ferraz is a partner at Holding Clube and one of the most recognized names in Brazil when it comes to high-end events and experiences. Leading projects such as Camarote Nº1 at the Sapucaí, she has built a career based on relationships and is also a highly influential digital voice, with over 220,000 Instagram followers.
The entrepreneur also created B.O.D.Y, an event that brings together women from different fields and generations at Hotel Unique in São Paulo to discuss entrepreneurship, self-esteem, and female empowerment. Now in its fourth edition, the initiative demonstrates in practice how she creates spaces for connection and belonging.
Summit Promoview: The Invisible Side of Experience: Can We Create Enchantment Without Exhausting Our Own Mind?
Behind every unforgettable experience there is a professional who lives at a constant production pace, between setups, deadlines and unexpected situations. This panel brings to the stage a subject that usually stays behind the scenes: the mental health of those who make the event happen. The conversation discusses the limits of routine, the signs of burnout and the paths to a more sustainable career in the events market.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



