José Mauro Gnaspini
Director of the São Paulo Cultural Center, he was director of APAA-Paulista Association of Friends of Art, and director of Virada Cultural for its first eleven editions, responsible for organizing numerous events such as SP na Rua, RevelandoSP, São Paulo Street Carnival, MicBr, among others. He holds a master's degree in Cinema from ECA-USP and a doctorate in Law from USP's Largo São Francisco.
Cultural Shift: How São Paulo Transformed Culture into Large-Scale Policy
The Virada Cultural, one of the largest free festivals in Latin America, goes beyond artistic programming: it has become a platform for urban occupation, democratization of access to culture, and economic development. Understand how major cultural events can strengthen the creative economy, revitalize territories, and transform the way people live and occupy the city.
Creative economy in practice: the real impact of art on the streets
The convergence of art, innovation and brand strategies has transformed the creative economy into a driver of urban promotion and symbolic value generation. What are the boundaries between sponsorship and commodification of culture? Analyzing when creative initiatives promote social transformation or are limited to marketing actions.