João Prado
Engineer from UNICAMP and postgraduate in data science and analytics from USP. Co-Founder of Cognitivo.ai, a Brazilian consultancy specialized in data and artificial intelligence projects focused on real P&L impact, first certified in Latin America across all AWS AI Services competencies. Throughout nearly 10 years and 500 AI projects at companies like Novo Nordisk, MagaLu, Renner, Gerdau and Eurofarma, participated in consolidating an AI-First methodology for technology project development that optimizes ideation, prototyping, development, project management, adoption and ROI capture, ensuring a success rate 4x higher than market average in custom projects.
Demystifying AI: What Every C-Suite Executive Needs to Know
The question is no longer whether Artificial Intelligence will transform business, but how leaders will drive this transformation. In this talk, the main myths surrounding AI and the real challenges faced by organizations will be discussed, exploring how leaders can use this technology with strategic vision, critical thinking and focus on innovation. A conversation about the future of leadership in a world where the competitive advantage will continue to be the human capacity to decide, adapt and create value. João Prado and Lucas Fogaça speak from a practical perspective, combining views from someone who advises executives daily and someone who implements AI projects on the front line. *Session São Paulo Negócios + HSM / B2B Match