João Pedro Paes Leme

The Creator Economy has opened doors for anyone with a cell phone to build an empire, but the price of this freedom is usually paid in attention and mental health. This session dissects life beyond the filters, exploring the necessary balance between being a strategic creator and a conscious consumer. We will analyze insights from a market that moves billions: how the de-algorithmization of relationships is forcing brands to seek real communities instead of inflated numbers, and why content curation has become the new "gold" of the attention economy