João Falcão
João Falcão holds a master's degree from Harvard Law School and FGV Direito Rio, as well as a doctorate in Computer Science from the Center for Informatics at the Federal University of Pernambuco (CIn/UFPE). He is a founding partner, investor, and advisor to technology and innovation startups, with stakes in companies such as CESAR Labs, Winnin Co., and Neemu S.A., later acquired by Linx. Currently, he serves as General Counsel at Instituto Kunumi, leading legal strategies focused on innovation, artificial intelligence, and technology.
How Much Is Your Innovation Worth? Intellectual Property as a Business Asset
Are you using your company's data to train AI platforms? Are your internal creators generating content on top of tools you don't control? Welcome to your business's biggest intellectual property challenge. In this panel, we will talk with those who understand both the legal journey of startups and the reality of the corporate market: from what major American companies are doing to protect their rights, to the risks you run using AI without clear guidelines. Intellectual property stops being a legal problem and becomes a competitive advantage.


