João
João Souza is VP of Commercial at C&A, with a solid career in the retail sector, focusing on commercial strategies and product development. He holds a degree in International Relations from Pontifícia Universidade Católica do Rio de Janeiro and began his career at C&A as a Trainee. He has completed courses at MIT and has extensive experience in product portfolio management and creating impactful commercial strategies. With a strategic vision and a results-oriented approach, he has been essential in strengthening C&A's position in the fashion market, ensuring the brand remains competitive and aligned with industry trends.
C&A and fashion that thinks: AI, wearable technology and the new era of consciousness
The next fashion revolution is happening inside the pieces themselves and throughout the entire chain that produces them. Smart materials, sensors, artificial intelligence, biomaterials, traceability and circular models are transforming clothes into platforms for information, health, performance, expression and sustainability. This panel discusses how technology, creativity and brand strategy can work together to create a new generation of products and experiences. From the perspective of technology and marketing leaders, the conversation explores how artificial intelligence already permeates different areas of companies, supporting decisions, anticipating behaviors and transforming everything from product development to consumer relationships.