Joana Siqueira
Research and Studies Consultant at Firjan and Advisor to the Creative Industries Business Council. She has more than 15 years of experience in research, data analysis, and evidence-based studies, currently focusing on Culture and the Audiovisual Sector. She is a Ph.D. candidate in Creative Economy and Innovation, a Researcher at the ESPM Laboratory for Creative Economy, Development and Territory, and a Member of the Sectoral Chamber for Culture, Tourism and Sports of the Development Forum of the Rio de Janeiro State Legislative Assembly (ALERJ).
Engaged Communities Fuel Beloved Businesses
Brands that create digital rituals generate emotional connections and repetitive behaviors, generate engaged communities that transform purchase into habit or ritual of belonging. These everyday life gestures bring meaning and security and yes, create communities and transformations in building beloved brands.