Ítala Herta

What worked in the past may not work in the future, and the models we learned to invest in are part of this equation. Technology, climate, and social transformations are redrawing the rules of the economic game, and what seems solid today may become obsolete faster than we imagine. This panel proposes an honest conversation about the need to review where, how, and why we invest, making room for emerging logics that place other variables at the center of value. More than ready-made answers, the invitation is to develop the ability to ask the right questions before the market asks them for us. Entrepreneurship, in this sense, is having the courage to question one's own models before they become traps.